This is beyond sports.
The WE STAND Initiative is a social movement. Our purpose is to create a sense of belonging for all within the sports community by shifting the culture to one that firmly opposes unjust or prejudicial treatment based on racial bias, socioeconomic and familial status, sexual orientation, physical abilities or gender identity.
The WE STAND Initiative is rooted in the change management process known as ADKAR®:
Awareness Desire Knowledge Ability Reinforcement
The ADKAR model is adaptable and proven to provide sustainable change.
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We Stand Initiative
DEI (diversity, equality & inclusion) tools for enhancing representation and participation of diverse groups of people
Provide your email address below for access to the books, podcasts, videos, movies and campaigns that will be provided to assist leagues in their DEI development.
Provide your email address below for access to the books, podcasts, videos, movies and campaigns that will be provided to assist teams in their DEI development.
Provide your email address below for access to the books, podcasts, videos, movies and campaigns that will be provided to assist coaches in their DEI development.
Provide your email address below for access to the books, podcasts, videos, movies and campaigns that will be provided to assist parents in their DEI development.
Provide your email address below for access to the books, podcasts, videos, movies and campaigns that will be provided to assist athletes in their DEI development.
Provide your email address below for access to the books, podcasts, videos, movies and campaigns that will be provided to assist officials in their DEI development.
100% of net proceeds support the work of bringing equality and inclusion to sports lacking diversity.